S. Timothy Story has spent more than three decades working across accounting and financial services, with the last 23 years dedicated to wealth management at GEM Asset Management. As a Partner, Tim provides financial planning and investment management guidance to clients while also overseeing the day-to-day supervision of the GEM team.

Tim’s background in public accounting, including time at Plante Moran and Blue Cross Blue Shield of Michigan, gives him a depth of technical knowledge that informs how he approaches tax strategy, investment allocation, and portfolio design. That foundation, combined with more than two decades of direct client work, shapes the steady, thoughtful guidance he brings to every client relationship.

Tim holds a Bachelor of Arts from the Honors program at Hillsdale College, where he double-majored in Accounting and Political Economy. He is an active member of the Northville Rotary Club, where he has served as Club President, Foundation President, and currently serves as Secretary of the Foundation.

Outside the office, Tim is passionate about sports and music. He enjoys golf, pickleball, and travelling, and makes a point of getting to as many live concerts as he can.

Certifications and Education

What drew you to financial planning?

“I have been fascinated with the stock market since middle school, but what really keeps me in this profession is working with people directly. When someone truly understands where they stand financially, it changes the decisions they make for themselves and their families. Being part of that process is something I find genuinely rewarding.”
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