Bradley Hoekstra joined GEM Asset Management directly after graduating from Michigan State University in 2024 with a degree in Finance and a minor in Financial Planning and Wealth Management. As an Associate Advisor, he works alongside the GEM advisory team to support clients across all aspects of the financial planning process, from participating in client meetings to assisting with portfolio management and plan implementation.

Before joining GEM, Bradley gained practical experience as an accounting intern at Pet Supplies Plus and as a financial analysis intern at NextEra Energy. Those early experiences gave him a grounding in both the technical and analytical sides of finance that he continues to build on in his current role. Portfolio management is becoming his primary area of focus, though his position calls for broad knowledge across GEM’s operations.

Bradley is currently pursuing his CFP® certification, with the goal of serving clients of his own. He has been a Plymouth resident for just over a year and is an active participant in Plymouth Young Professionals, a local network bringing together young adults in the community.

Outside the office, Bradley is a lifelong southeast Michigan resident and a devoted fan of Detroit sports and Michigan State. He has also recently taken up golf, which he describes as equal parts frustrating and enjoyable.

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Why did you join this profession?

“Financial planning brings together two things I care deeply about: helping people manage their wealth and building genuine connections. Being able to make a real difference in an area that causes so much stress for so many people is something I find especially meaningful.”
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